Overview
Time is money, so they say. I have spent nearly half my life perfecting ways of making the largest amounts of money I can, from the least amounts of time day trading.
Trader, Presenter & Mentor
Trusted by the global financial media. 20 years of proven track record
As seen on
Who is Steve Ruffley?
I've been involved in the markets for over 20 years.
In print
1. Author “The Pro retail trader”
– Harriman House
2. Author “The Ruff Guide to Trading”
– Harriman House
Online
1. Premium presenter on FXstreet.com
- Well over 1000 live trades and webinars
2. Over 1m combined views on YouTube.
- I offer personalized trading mentoring packages via Skype and the use of my MT4/MT5 charts software iView Charts.
Follow on the main socials
Built over years, not bought. Followed, trusted, and acted on.
1m+
Over a million YouTube views
Dozens of Podcast interviews such as 'Chat with traders'. Multiple 3rd party appearances as a trader. Podcast host interviewing world class traders. Webinars and educational content.
11k
Followers - 13 years Tweeting
A trusted follower base for trading, market and life Tweets. Non advertised close to viral engagement, Tweets with 30k-55k views and high user interaction.
6k+
LinkedIn connections
Decades of professional business connections and high profile contacts. former colleagues, friends and followers. Business page for steveruffley.com.
I've featured in the biggest names in the financial media
"These were among the few winners with weak sentiment ahead of tomorrow’s referendum on Crimea’s status. Steve Ruffley, chief market strategist at InterTrader, said: “There seems to be quite an air of inevitability between Russia and the USA that ‘nothing good will happen’ over the Crimea. The fear of imposed sanctions and worse led the world markets to drop.”
Oscar Williams-Grut
"I foresee a global correction across the board being triggered in the first or second quarter of next year," InterTrader strategist Steve Ruffley said. Others said even if the Fed did raise rates soon, European equities would be propped up by the European Central Bank's programme of economic stimulus measures."
Sudip Kar-Gupta
This widespread negative sentiment is summed up nicely by Steve Ruffley, chief market strategist at CFD provider InterTrader, who says: “The speculators have already made their money from gold. There is just simply not enough fear or greed in the markets for gold to head back to $1900/oz.”
Lucy Warwick-Ching
"Steve Ruffley is one of those rare people who has actually done it all in trading. He ran a major floor in London, managed risk, published two books, and spent a decade as Chief Market Strategist at Intertrader. For nearly ten years, he was also a Premium contributor at FXStreet, delivering webinars and live trading sessions for our audience.
He is sharp, prepared, and always a pleasure to work with. This applies to me and my team. He is the kind of professional traders trust because he has been inside the game at every level, not just talked about it."
Francesc Riverola - Founder FXST.COM
Editor's Note: Learn how to profit from the Non-Farm Payrolls Report, one of June's biggest market-moving announcements. Watch expert Steve Ruffley trade the NFP in real time via our live special event. Ruffley has an astounding record of 25 consecutive, profitable sessions during this event, so don't miss this chance to learn how to trade during volatile periods.
B Myers
Euro Stoxx index futures might return to the highs in May if they close above the 2,753 level. To continue recent gains, the futures must climb through the Fibonacci level indicated by the 23.6% retracement of the rally from April to May 28, Said Steve Ruffley, London based chief market strategist at Intertrader the spread betting broker, a unit of Dwin.Party Digital entertainment Plc.
Alexis Xydias
'The Ruff Guide To Trading'
Published on 30th September 2015
ISBN-13 : 978-0857194985
Duncan Dales - Amazon 5 out of 5 stars
An excellent book that is both well written and easy to comprehend.
Many trading books make things overly complicated by concentrating on too many indicators and strategies. Steve's book focuses on using just a few key indicators that he uses everyday in his trading which helps keep things simple but also effective. This is not a book that goes into great detail explaining all the different indicators available when trading, which in my opinion is a good thing as this can be overwhelming for many traders. This book concentrates on on intraday trading and how to use many different time frames in order to form an opinion on what the market will be doing in the short term, allowing you to choose good entry and exit points for your trades. It also has an excellent part on risk management and also some practical trading strategies. It does not promise to make you rich overnight but will go a long way to improving your trading. Highly Recommended.
'The Pro Retail Trader'
Published on 26th November 2024
ISBN-13 : 978-1804091388
Gavin Foster - Amazon 5 out of 5 stars
A valuable insight into a no-nonsense proper trader
Another informative and inspiring book from a trader I've followed for years and respect. Written in a concise and no-nonsense style that made it easy and enjoyable to read.
A lot of books written by traders can be too dry and overly focused on a "follow my strategy" theme. This book reads more like a coaching piece mixed with some engaging stories. It's well written and structured, and is packed full of useful advice for traders at all stages of their journey.
The old trading cliches of focus on the process not the money, don't set personal targets, risk 1% of your account, always use hard stops, dont look at your P&L in a trade etc are all challenged in the book. It's refreshing to hear Steve's take on numerous trading subjects and how they mostly align with my own trading
How I can help Brokers GROW
Bespoke targeted client acquisition
01.
Attract Traders
Attract Traders
More traders, more revenue
Next
Influence Traders
Audience & Reach
Combining established audiences with high-growth platforms capable of generating millions of views and continuous new trader acquisition.
Content & Presence
From a constant decades long online presence I've amassed many pages and back links on Google, trading sites and the media.
Webinar & Capture
Consistency. 1000's of webinars. People want a trusted voice, attracting traders seeking clarity, guidance, and actionable insights in real time.
02.
Influence Traders
Influence Traders
More influence, bigger traders
Next
Convert Traders
Audience & Reach
Traders always want to know what to trade, when to trade what moves the markets. The more traders follow, the more traders will execute trades at the best times.
Content & Authority
Unique and expert content that is non AI is getting harder to distinguish between. Content and personal insights still have a place when speaking to new, aspiring and experience traders.
Webinar & Capture
The best way to convey how a pro trader trades, is to watch them do it in real time and to be able to speak to them as it happens. Webairs maybe seen as old school, but it still works.
03.
Convert Traders
Convert Traders
More conversations, more clients
Audience & Reach
Once the traders are engaged then this is where my experience and track record come into play. The ability to convert dormant, non-deposits or new traders is the final result.
Content & Authority
There is so much information out there. Essentially we all have access to most information. When this information is provided by one person, works and is seen as valuable. This is unique to you.
Webinar & Capture
Trust comes through reputation. Appearing at a regular time on a regular day means people build trust in the process. The more time a trader spends watching the more they will want to be a trader.
How do you filter out the noise?
I don’t have to speak louder to be heard
Your problem
Platforms are spending more to acquire traders but struggling to convert, retain, and grow them.
× Low-quality signups that never fund
× Traders who deposit once and disappear
× No trust or connection with the brand
× One-size-fits-all marketing that doesn’t convert
My Solution
I bridge the gap between platforms and real traders, driving measurable growth and engagement.
✓ Attract traders who actually engage
✓ Convert interest into funded accounts
✓ Build trust through credibility and visibility
✓ Retain traders by improving how they trade
I can create and close new and existing clients
A multi-channel approach combining market expertise, education, and scalable content distribution.
Education-led webinars
Live and recorded sessions designed to attract, educate, and convert traders into funded, active clients.
Scalable content distribution
Long-form sessions transformed into high-impact short-form content across TikTok, LinkedIn, and other platforms.
Audience & influence leverage
Access to an established audience built over 13+ years across Twitter, LinkedIn, and financial media.
Market insight & commentary
Ongoing analysis and commentary that keeps traders engaged, informed, and returning to your platform.
Trader education & behaviour
Teaching risk management, strategy, and market understanding to improve trading consistency and longevity.
Multi-demographic targeting
Tailored messaging for different trader profiles—capturing both high-frequency younger traders and high-value investors.
Content is the vehicle. Trading behaviour is the outcome.
Ready to grow your trading platform?
If you’re looking to acquire higher-quality traders and increase trading activity, let’s talk.
Get access to my iView Charts
Any trader can sign up with Black Bull and use iVIew Charts charts with a small deposit.
Any traders who wants Steve's insights and mentoring can open an account and speak with him directly about deposit options for access to this.
You can trade using the same charts he uses. All mathematically calculated to show you important levels in ANY market to trade from. On either MT4 or MT5.
To get started simply open an account here.
Everything you need to know
Everything you need to know before getting started, from how it works to what you can expect
Yes Steve works with trader on a 1-1 basis. He offers mentoring, performance coaching and trading strategies depending ohte client's ability. experience and deposit level.
Steve only works with a small number of brokers at any one time. Where there are no 'exclusive' deals. He will only work with the very best platforms and brokers out there.
This is 20 years of trading experience and education combined. It is more than just 'influencing'. This proceeds that world. That's not to say Steve doesn't live the trading lifestyle that people, of they are honest. really want. It just means there is more to his approach than just showing what you can acquire with eventual trading profits.
iView charts version are available for MT4 and MT5. Steve has traded on most professional (Ecco, TT etc) platforms and has traded via retail planforms also. If it needs to be explained. He can do it.
Any level of trader can access iView charts. When Steve is mentoring he requires clients to have their own live accounts preferably $5k-25k USD. For more ambitious traders $100k USD.
There will always be a need for content. Original content that is based on experience and trading results can't be faked AI, yet. Lending a name to your brand has worked well for both Steve and platforms in the past.
Big numbers take time. However from a sign up perspective results are are almost instant. It all depends on what the platform or broker is trying to achieve. Each as their own 'ideal' client scenario. Steve can deliver on any strategy.
Twitter and YouTube are the best ways Steve finds to communicate. The world has changed in the last few years so Steve has held back for a while and focused on making money from his views that he expresses online and his books. He is ready to reengage with the world depending on who may think they need my area of expertise.
Black Bull Group Limited (trading name: BlackBull Markets) is a company registered and incorporated in New Zealand (Company Number 5463921, NZBN 9429041417799) located at Level 20, 188 Quay St Auckland 1010. Black Bull Group Limited is a registered Financial Services Provider (FSP403326). BlackBull Group UK Limited is registered in the United Kingdom, Company Number – 9556804. Services provided by: BlackBull Group UK Limited (Company Number – 9556804) Address – 24 Ousebank Drive, Skelton, York, YO30 1ZB, England.